From pattern punching and assembly to the final hand-painted finish, every Pharata bag is carefully crafted by skilled artisans.
A process guided by patience, precision, and a deep respect for traditional craftsmanship.
Crafted. Timeless. Handmade.
Phayom Journey : The Provincial Flower of PhatthalungThis bag collection is inspired by the Payom flower, the symbolic flower of Phatthalung province. The design incorporates intricate perforation techniques crafted by skilled artisans from Phatthalung. The Payom flower serves as the central motif, blending the beauty of nature with the artistry of local craftsmanship. This fusion creates a unique product that holds both cultural and artistic significance.In Thai tradition, the Payom tree is believed to bring harmony and prosperity to a home. The name "Payom" conveys the ideas of agreement, compromise, and gentleness. It is also thought that planting the Golden Payom tree attracts wealth and ensures financial stability, as it symbolizes generosity and goodwill from others.This collection not only showcases the beauty of traditional Thai beliefs but also celebrates the rich heritage of Phatthalung's craftsmanship.
I worked as a designer for the renowned brand GOOD JOB (Thailand) for approximately 10 years (2004–2014), primarily focusing on office supply designs. This experience has made me highly skilled in designing bags with diverse forms and functions. In addition to product design, I was also responsible for designing their trade show booths and supervising store displays.
